Gerund or present participle: rebranding
1. To change the corporate image of (a company or organization
2. To change or update the image of (an organization or product)
When a company feels the need to rebrand, they have something special that needs to be polished. They are willing to let go of a look, but not a message. Completely Yours Events is no different!
CYE is all about providing our clientele with the “Complete Experience”. So what does that really mean? Our newest planner, Rochelle McCallister, says that it is “Bringing a client’s vision to life and creating an unforgettable experience”, while Corporate Planner, Cheryl Bruce, says it is “Connecting all the pieces together to make your event a memorable one.”
Executive Admin, Chanae Jones, believes “It is the strategic bringing together of blissful moments that create life-long memories.” Lead Planner, Dominique Cheek, feels that “ It’s everything the client dreamed of, and the things they didn’t know that they were dreaming of, all wrapped in a package just for them, never to be duplicated – because it can’t be. It’s their event forever.”
Lead Designer, Christina Grimes, elegantly told us: “It’s just that, complete! When you walk into a room, the theme or message should be clear and a feeling should be felt. It could be excitement and determination for the person who is looking to learn something at a conference, or the awe and wonder for the bride and groom to see their personal touches used throughout their reception, and youthful vigor when a child devours candy while jumping in a moon-bounce. The guests should be having an experience with not just the client, but the environment, too. Let it tell their story!”
It’s that simple, really. Same message, just a new presentation.
The rebrand came about because the complete experience is more than just a package we offered. It is bold and beautiful. It is invigorating! It is an everlasting moment! It is the visual, physical, and emotional impact that is left after the show is over. It is the effect that was caused by a team whose only goal is their client’s 100% satisfaction!
The rebrand came about because we wanted to ensure our website, our logo, and our company represented that goal - every event is special, every experience is one of a kind, and every client is unique – and what matters most is the impact left behind for a lifetime.
“This rebrand is special because not only are we celebrating 5 years of being n business, but it also celebrates our renewed vision and spirit of the growth that is occurring with Completely Yours Events. We are more focused, deliberate, and passionate as ever about bringing more of the very best to our clients and can’t wait to unveil what we are working on this upcoming year…because our best is yet to come!!
–Owner, Jon’ll Boyd